Case Study: How Price Monitoring Automation Stopped Price Dumping for the Liberton Brand

We have been operating in the market for over 20 years. During this time, retail has undergone a major transformation: sales have largely moved online, along with a shift in the rules of the game. Compliance with recommended retail prices (RRP) has become a critical factor for business sustainability.

Previously, even a single market player engaging in price dumping could disrupt our agreements with key clients. We attempted to monitor prices manually, but this required significant time and effort. Moreover, the data quickly became outdated: by the time reports were compiled, the market situation had already changed. It was an exhausting and inefficient process.

Today, we have a stable and transparent market control process:

• Regular reporting: we receive accurate reports in a convenient format across a selected pool of stores. Any technical issues are resolved promptly by the PriceControl team.
• Responsiveness: feedback is fast, and communication is smooth and efficient.
• RRP compliance: thanks to systematic monitoring and in-depth analytics in the dashboard, key retailers now adhere to recommended prices.
• Market analysis: to support business growth, we ordered a separate product presence report, which helped us make informed decisions about expanding our ассортимент.