Analysis of brand online presence
Manage who sells your brand online and how they do it with Price Control
What is brand online presence analysis
This service is aimed at identifying all sellers offering your products across online platforms such as:
-
Google Search.
-
marketplaces (Rozetka, Prom, Allo, Epicenter, etc.).
-
price aggregators (Hotline, etc.).
You receive a complete picture of your brand’s online presence, including MAP violators and unauthorized sales channels.
What tasks does brand online presence analysis solve
We help brands gain full transparency over their online sales and respond quickly to emerging issues. Here are the key tasks this service solves.
Identifying Unauthorized Sellers and Grey Imports
We detect sellers who do not have official authorization to distribute your products, including:
- unofficial websites and drop-shippers;
- marketplace sellers operating without a contract;
- private individuals selling products from unknown sources;
- potential channels for counterfeit distribution;
- violations of distribution terms and exclusivity agreements.
Assortment and Activity Analysis
We analyze which products of the brand are represented online and in what volume, including:
- the most popular SKUs and frequently listed product cards;
- the level of assortment coverage across platforms;
- duplicates, discrepancies, or outdated items;
- assortment strategy across different sales channels.
Analytics for Negotiations and Strategy
Our report is a practical tool for:
- negotiations with distributors and retailers;
- justifying adjustments to cooperation terms;
- documenting violations and preparing legal claims;
- making decisions on distribution channels;
- planning marketing and PR activities.
Want to know who is selling your brand online — and how?
Leave a request, and we’ll show you the real picture: from authorized partners to violators, from lost sales to growth opportunities.
What you will get from the brand online presence analysis report
The report is not just a list of websites in an Excel file.
It provides an objective and comprehensive view of where and how your brand is actually being sold online.
A real picture of your brand’s online presence
You will see:
- a list of marketplaces (Rozetka, Allo, Epicentr, Google, etc.);
- a list of specific sellers already offering your products.
Very often, the results are surprising:
“We thought we were sold by 10 stores — but it turned out to be 47.”
Full control over all sellers
The report shows:
- who is selling your products;
- which sellers are unauthorized;
- where your trademark is being used without approval.
This forms the foundation for protecting your brand and bringing order to your partner network.
A foundation for price and MAP control
The report becomes a starting point for:
- launching price monitoring;
- enforcing MAP compliance;
- identifying potential sources of price dumping.
Without understanding who is selling, it’s impossible to control how they are selling.
Understanding the real market situation
You receive answers to key questions:
- how widely your brand is represented;
- which channels are more active;
- where the brand is absent but has growth potential.
After conducting the analysis, we identified 185 sellers.
42 of them were violating MAP policies, and 65 were unauthorized.
That’s 3.7 times more than the client expected.
A starting point for systematic monitoring
The report is used as:
- a foundation for launching price monitoring;
- the first step toward brand protection;
- a baseline for further analytics in the Price Control dashboard.
Transparent pricing. Maximum value. No surprises
Analysis 100
for 1 trademark- up to 100 SKU
Analysis 200
for 2 trademarks- up to 200 SKU
Analysis 300
3 trademarks- up to 300 SKU
Need a custom plan? Contact our consultant.
FAQ (Analysis of brand online presence)
Why search for all online sellers of my products if I already know my official partners?
In practice, the number of online sellers offering your products often far exceeds your list of official partners. Manufacturers typically monitor only 50–100 websites, while their products may be listed on hundreds of other platforms. By overlooking these sellers, you lose control over your pricing policy and risk facing price dumping.
Why doesn’t anti-dumping work if coverage is limited?
Is the “Analysis of brand online presence” service useful for retailers?
How to order the “Analysis of brand online presence” service?
How does the Analysis of brand online presence service help?
The service from Price Control will help:
- to identify all sellers of your products;
- to detect MAP violators;
- to find your competitors;
- to find tools for effective ongoing market control.
Can Hotline be used as the only tool for analysis?
What do the search results look like?
The data is delivered in an Excel report with separate tabs for each platform.
Latest Blog Posts
Competitor Price Analysis Online: Tools, Examples, and Tips
Competitor price analysis is a vital element of strategic planning for any business, especially in online commerce. In the fast-paced world of e-commerce, where prices can change in an instant, understanding your competitors’ pricing strategies is crucial. It...
Competitor price monitoring software and its role in e-commerce
The market is evolving so rapidly today that if you don’t keep an eye on your competitors, you risk being pushed out entirely. In this fast-paced environment, a price monitoring solution becomes an essential tool for online retailers, brands, and manufacturers. Think...
Price Monitoring Services on the Internet in Ukraine and Europe: TOP 12
As competition increases and dynamic market conditions require constant adaptation, price monitoring services become a key tool for successfully managing sales strategies. Price remains one of the decisive purchasing factors. To maintain market positions, retailers...
Think you know all your online resellers?
Check it — and you’ll be surprised how many hidden sales points our analysis will uncover
