User Guide for the Price Control Web Application

This guide will help you get started with the Price Control web application — an efficient tool for monitoring prices, product assortment, and MAP (Minimum Advertised Price) compliance.

The platform is especially useful for brand managers, category managers, analysts, and suppliers who want to keep track of how their products are represented in online retail — where they are listed, at what prices, and how to respond promptly to any discrepancies.

Home Dashboard (Main Page of the Price Control Web Application). Overview Analytics

On the main page, you’ll find a summary of your project’s analytics, including MAP compliance charts, violation trends over time, and the total number of listed products.

Tools:

• Interface language selection – choose between Ukrainian and English

• Monitoring date selection – pick the desired monitoring date

• “Export to Excel” button – export data to an Excel file

• Row display count – set the number of rows displayed in the table (default is 30)

• Chart export options – download charts in PNG, JPEG, PDF, or SVG formats

In the Project field (e.g., “Demo”), you’ll see the name of your current project. If you manage multiple projects, you can easily switch to the one you’re interested in at the moment.

From the Dashboard, you can export a monitoring report for any selected date by clicking the “Export to Excel” button. This option is available on all pages of the web application.

The Home page provides key analytics on price monitoring and MAP violations across stores. In the top-right corner of each analytics block, you’ll find a menu that allows you to export charts in various formats: PNG, JPEG, PDF, or SVG.

1. Price Analysis of Latest Collection.

The pie chart displays the distribution of products by price type:

• Matches MAP – price matches the Minimum Advertised Price

• Above MAP – price is above the MAP

• No price – no price listed

• Deviation – price is below the MAP (violation)

This section helps you quickly assess compliance with your pricing policy.

2. Weekly Price Analysis

The bar chart displays changes in price status over the course of a week:

• No price – no price listed

• Deviation – below MAP (violation)

• Matches MAP – price matches the MAP

• Above MAP – price is above the MAP

This tool is useful for tracking pricing trends and comparing changes by day and hour.

3. Weekly Violator Statistics

This chart shows the number of stores:

• Without deviations – stores fully compliant with MAP

• With deviations – stores that violated MAP

It helps assess how stable MAP compliance is over time.

4. Project Metrics (General Statistics)

• Number of monitored products – 30

• Number of monitored stores – 6

• Number of deviations – 7

• Number of stores with deviations – 2

• Project matrix size – 180 (number of SKUs × stores)

These figures reflect the Demo project.

These are key indicators for managing your project. If the number of monitored stores or SKUs has decreased compared to the previous week or day, consider adding new websites or product items to your monitoring list.

The metrics Number of monitored products, Number of monitored stores, and Project matrix size are clickable. Clicking them will take you to the relevant sections of the platform.

 

Products Dashboard

Tools and Features for Product Price Analysis

The Products section is designed for in-depth analysis of your product catalog based on monitoring results from online stores.

Here, you can:

• See which stores carry your products

• View the prices at which your products are listed

• Identify any deviations from the MAP

• Track historical price changes over time

How to Use the Functionality

1. To get started, configure your table settings. Click the Settings button (⚙️) and select the parameters you want to analyze. Then click Save.

Your table preferences will be saved and automatically applied the next time you use the web application—unless you make changes.

2. If you need to analyze specific SKUs, a particular brand, or a product category, use the Filters button.

You can also use the Search field to analyze individual products. Simply enter a product name, SKU, or brand in the Search bar — the system will instantly display matching items.

Any table can be exported to Excel for further analysis.

Product Table

Each row in the table represents a separate product. The columns contain the following information:

Name	Description
Product	Product Name
SKU	SKU (Stock Keeping Unit)
Category	Category the product belongs to
Brand	Product Brand
MAP	MAP (Minimum Advertised Price)
Number of stores	Number of stores where the product is listed
In stock number	Availability – how many stores have the product in stock
Number of deviations	Total number of non-compliant prices
Below MAP	Number of prices below MAP
Above MAP	Number of prices above MAP
Price period	Price range for the product (min–max)
Labels	Tags – labels or groups the product belongs to
Actions	Quick actions – for fast access to detailed reports and analytics

You can perform a detailed analysis of each product item using the Actions tools.
By clicking the icons in the Actions column, you’ll gain access to additional reports and analytics for the selected product.

Tips for Working with the Table:

• Use the Search field for quick lookup by product name or SKU.

• Apply filters to quickly find products with deviations or missing prices.

• Sort the data by clicking on the column headers — toggle between ascending and descending order

 

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Additional Tool: Labels

In both the Products and Stores tables, there is an extra tool called Labels — a feature that lets you assign custom tags to products or online stores.

For example, you can label products by category (A, B, C) or mark stores as discounting, partners, and so on. This helps organize and segment your data for more efficient analysis and reporting.

How to Work with Labels

1. In the table, click the “+” button next to the item where you want to add a label.

This will open the Label Panel.

2. On the panel, click the “+” button again to create a new label.

In the pop-up window:

• Enter a label name

• Choose a color

• Optionally, allow or restrict other project users from editing the label

• Click Save

3. Then, click the “+” on the label to assign it to a specific product or store, and confirm by clicking Save.

Labels can be used to filter products or online stores, making it easier to segment and analyze your data.

 

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Stores Dashboard

Price and Stock Analytics by Online Store

The Stores section provides analytics on how your products are represented across online retailers — including availability, MAP deviations, and other key metrics. It helps you quickly identify where pricing policy violations occur and how well each store carries your product lineup.

How to Use the Stores Table:

1. Configure the table – Click the Settings button (⚙️), select the parameters you want to analyze, then click Save.

2. If you want to focus on specific online stores, use the Filters button.

To analyze particular websites or marketplaces, use the Search field. Enter the store name, SKU, or brand — the system will instantly show matching results.

3. The layout of this table is similar to the one in the Products section, ensuring a consistent and intuitive user experience.

Name	Description
Store	Store name
Number of Unique Products	Number of unique products found in the store
% Representation	Percentage of listed products from the total monitored assortment
In stock number	Number of products in stock
% In stock	Percentage of products in stock
Number of deviations	Number of MAP violations (prices below MAP)
% of deviations	Violation percentage relative to the total number of SKUs
No price number	Number of products with no listed price
Below MAP number	Number of products priced below MAP
Above MAP number	Number of products priced above MAP
Labels	Labels – tags or groups the store is assigned to
Actions	Quick actions (icons on the right) – for accessing detailed dashboards and reports

4. You can perform a detailed analysis of each online store using the Actions buttons.

Clicking on the Actions icons will open dashboards with:

• Price dynamics for the selected store

• Product-level details

• Extended assortment analysis

Why is the Stores Dashboard Valuable?

The functionality allows you to:

• Quickly identify stores with the highest number of MAP violations (via sorting by deviations)

• View product representation per store — both total item count and % coverage

• Analyze product availability and the percentage of items in stock

• Export analytics in a convenient format for further use

• Apply filters to find, for example, only stores with deviations or stores missing price data

 

Brands Dashboard

Brand Presence Monitoring in Online Stores

The Brands section provides a consolidated view of analytics for each brand included in your project’s monitoring. It allows you to quickly assess brand presence, product availability, the number of MAP deviations, and other key metrics.

 

Just like in the Products and Stores sections, the table here is fully customizable.

Once configured, the table displays:

• Number of Unique Products – total unique items monitored under the brand

• In Stock Number – how many of those products are currently in stock

• % In Stock – percentage of items available

• Matches MAP – number of products priced in line with MAP

• Number of Deviations – number of products priced below MAP

• No Price Number – products with no listed price

• Below MAP Number – number of products priced under MAP

• Above MAP Number – number of products priced above MAP

Available Actions:

• Product Details – redirects to the Products tab for detailed analysis

• Assortment Dynamics – opens the Detail Dynamics tab for assortment trend analysis

• Data can be exported to Excel for reporting or internal use.

 

When to Use the Brands Dashboard:

• To identify brands most vulnerable to price dumping

• To evaluate how well a brand is represented across store listings

• To spot brands with frequent missing price data

• To generate reports for brand owners or category managers

 

Categories Dashboard

Category Representation Monitoring in Online Stores

The Categories section provides a summary of analytics by product group. It shows how well each category is represented in online listings, how many items are in stock, MAP compliance levels, and any pricing deviations.

This dashboard is especially useful for category managers, marketing teams, and executives who need to track trends and enforce pricing control within specific product segments.

The Categories section functions similarly to the Brands dashboard, but focuses on product groups regardless of brand. It allows you to analyze pricing and availability across entire categories.

Before getting started, configure the table as you would in the Products and Stores sections.

Available Data Columns:

• Number of URLs – total number of product listings in the category

• In Stock Number – how many products are currently available

• % In Stock – percentage of available items within the category

• % Representation – category coverage rate in the monitoring matrix

• Matches MAP Number – number of items priced in line with MAP

• Number of Deviations – count of MAP violations (prices below recommended)

Use the Filters button to narrow down your view as needed.

Each category also includes Actions:

• Product Details – redirects to a detailed view of all SKUs within the selected category

• Assortment Dynamics – opens the Detail Dynamics tab to analyze assortment trends over time

The entire table can be exported to Excel for reporting or offline analysis.

 

Reports Dashboards

Analytics for Brands and Suppliers: Pricing, Availability, and Market Trends

The Reports section offers deep-dive analytics on pricing, assortment, and market behavior over time. It includes several analytical sub-sections, each providing a different perspective to support informed business decisions.

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Price History

This subsection allows you to track how the price of a specific product has changed across different online stores over a selected time period. It’s ideal for:

• Monitoring MAP compliance

• Detecting price dumping

• Analyzing competitors’ pricing strategies

What the section displays:

• Price chart – visualizes how the product’s price fluctuated by day/hour across each store

• MAP line – serves as a reference to highlight deviations from the recommended price

• Filters – select specific products, time ranges, and stores

• Tools – export data and toggle between chart and table view

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How to Build a Price History Chart

Step 1: Open the Filters Panel
Click the Filters icon (funnel) to open the settings panel on the right side of the screen.

Step 2: Set Filter Parameters
In the Filters panel on the right, specify the following:

• Product – select the product you want to analyze

• Period – choose the start and end dates for the observation period

• Store – select the stores whose pricing data should appear on the chart

Click Save to apply the filter or Clear to reset the settings.

Step 3: Analyze the Chart
After applying filters, the chart will display multiple lines — each one represents the product’s price in a specific store over time.

• The MAP line (if defined) serves as a reference for identifying deviations.

• Hovering over a data point shows the exact price on that date, along with the deviation from MAP (e.g., “–500 UAH” for comfy.ua and moyo.ua).

• Red highlights (in the background or text) indicate MAP violations for quick visual detection.

Step 4: Export the Data
Click Data Export to download a price table in Excel for the selected product, stores, and date range.

 

Assortment Dynamics Dashboard

Tracking Product Availability Over Time

The Assortment Dynamics dashboard shows how product availability and presence in online stores change over time. It helps you understand:

• When products appear or disappear from listings

• Which stores experience frequent stock disruptions

• How consistently your assortment is available online

The section includes two tabs:

1. Detailed Dynamics

This tab provides a granular view of product-level changes — ideal for identifying specific availability trends or issues across different stores.

This chart shows how many specific products (or brands, categories, etc.) were listed in stores at any given time.

Filter Panel (Funnel Icon):

You can filter the data by:

• Period – select a time range

• Stores

• Products

• Labels – if you’ve assigned tags to stores or products

• Brand / Category – to focus on a specific segment

Click Save to apply the filters, or Clear to reset them.

What the Chart Displays:

• Lines for each store, showing the number of visible products

• Day-by-day and hour-by-hour changes

• Comparison of display stability across different stores

2. Overall Dynamics

This second tab offers a broader view of total assortment fluctuations across the market — helping assess general availability trends over time.

This chart gives a high-level overview of product availability without going into item-level detail. It shows:

• In stock number – products currently available

• Out of stock number – products temporarily unavailable

• Number of missing products – items that were removed or not found (e.g., parsing errors)

All data is aggregated over the selected period and presented as a stacked area chart with color-coded zones for easy comparison.

How to Build the Charts

Step 1: Select a Tab

• Detailed Dynamics – for product- and store-level analysis

• Overall Dynamics – for a general overview of assortment status

Step 2: Set Filters

• Click the Filters icon (funnel)

• Define your parameters (date range, stores, brands, products, etc.)

• Click Save to apply

Step 3: Analyze the Chart

• Hover over data points to view exact numbers

• Compare availability across different stores

• Watch for spikes or drops — they may indicate important changes in assortment

Step 4: Export

• Charts can be exported in various image formats for use in reports or presentations.

 

Period Analysis

MAP Violation Trends Over Time

The Period Analysis section is designed for comparing MAP (Minimum Advertised Price) violations over selected time intervals — typically shown by default over the past month.

It helps you:

• Track when and where MAP violations occurred

• Observe how violations evolved over time

• Identify stores or segments with stable or worsening compliance

This view is ideal for spotting trends, measuring the effectiveness of corrective actions, and identifying recurring violators.

What the Interface Shows

Table Axes:

• Columns – represent monitoring dates and times, with the number of checks during each period shown in parentheses

• Rows – display either stores, products, brands, or categories, depending on the selected filter

Cell Values:

• Show the number or percentage of MAP deviations at each point in time

• Help visualize when and where violations occurred and how they changed

 

How to Work with the Table

 

Step 1: Select Analysis Type

In the dropdown menu (top left), choose the parameter for analysis:

• Store — by stores

• Product — by products

• Brand — by brands

• Category — by categories

Step 2: Select Metric Type

In the second dropdown menu, choose the type of data to display:

• Number of deviations — actual number of MAP violations

• % of deviations — percentage of violations out of total checks

Step 3: Analyze the Table

Row values show how many violations were recorded in each time period.
You can quickly identify when and where mass deviations began.
Useful for detecting unstable sellers or evaluating results after negotiations.

Step 5: Use Support Tools

🔄 Refresh Data — recalculate values if filters or dates have changed
Export Table — download for use in Excel or reporting

 

Price Index

Tracking Minimum and Average Product Prices in Online Stores

The Price Index section allows you to monitor how product prices change over time and compare them to the Minimum Advertised Price (MAP).
This tool helps identify periods of price dumping, track minimum and maximum prices, and analyze the overall market condition.

The chart displays:

• MAP – Minimum Advertised Price (pink line)

• Minimum / Maximum / Average price – depending on your selection

• Number of tracked prices (URLs) for each day

How to Work with the Data

Step 1: Select Display Type

In the top right corner, choose one of the analysis options:

• MIN — minimum price (useful for detecting price dumping)

• MAX — maximum price

• AVG — average price across all stores

By default, MIN is selected, as minimum prices are most likely to violate MAP.

Step 2: Use Filters

Click the Filters icon (funnel in the top left corner) and set the following parameters:

• Period — the date range for building the index

• Stores / Brands / Products / Categories — for focused analysis

Click Save to generate or update the chart.

Step 4: Analyze the Chart

Hover over any point on the chart to view:

• Date and time

• MAP

• Minimum price

• Number of URLs (prices) used to generate the data

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Statistics

MAP Violation Trends in Online Stores Over Time

The Statistics section is designed to create clear, visual charts of MAP violations in online stores, based on various project metrics.
Users can choose which data to analyze, how to visualize it, and which colors to use for display.

You can display the following in this section:

• Number of MAP deviations

• Percentage of violations

• Any other key performance indicators

• Customize the display format (lines, columns, splines, areas)

• Combine multiple charts on the same axis or opposite axes

 

How to Build Violation Trend Charts

Step 1: Configure the Chart

In the Chart Configuration panel, you can:

1. Select the chart type:

   • Line – standard line chart

   • Column – bar chart

   • Area – filled area chart

   • Spline – smooth curved line

2. Choose the metric:

   • Number of deviations – total MAP violations

   • % of deviations – percentage of violations

3. Set the chart color (default is pink or blue)

4. Add a second metric by clicking the “+” button.

Step 3: Use the Opposite Axis (if needed)

If you’ve added two metrics:

Activate the Opposite axis option to display each metric on its own scale — especially useful when the metrics have different value ranges.

Step 4: Analyze the Results

On the final chart, you can:

• Track how metrics change over time

• Compare the dynamics of violation count and violation percentage

• Visually identify days with major spikes or periods of stabilization

 

Extensions Dashboards

Advanced Tools for Deeper Market Analysis

The Extensions dashboards in the Price Control system provide access to additional tools for enhanced insights. This includes:

• Credit Offers – for comparing installment and financing options across products

• Price Aggregator – for monitoring prices of the same products across different platforms in one place

These extensions help you gain a more complete view of the market and respond quickly to changing conditions.

Credit Offers

Monitoring Installment Terms

The Credit Offers section allows you to analyze installment and financing terms offered for products across various online stores.
It’s especially useful for evaluating the competitiveness of your products and the financial terms provided by banks in the market.

How to Work with the Table

• Left side: shows a list of online stores (Store) and product names (Product)

• Right side: displays offers from various banks or financial services (visually represented by logos)

• Numbers in the cells: indicate the number of months for the installment plan or credit term available for that product from the corresponding bank

 

How to View Credit Offers by Product

• In the top panel, select the analysis date

• Use the pagination arrows in the top-right corner of the table to navigate between pages

To find a specific store or product:

1. Click the Filters icon

2. Select the desired stores and/or product

3. Click Save

Review the available bank offers: the larger the number, the longer the installment or credit term offered.

• A “–” symbol indicates that there is no offer available from the bank for that product.
  You can sort by column to identify the best available offers — simply click on the column header..

 

Price Aggregator

Centralized Monitoring of Aggregated Prices

The Price Aggregator section in the Price Control system is designed for automatic monitoring of prices from various aggregator platforms such as Hotline, E-katalog, Kaspi.kz, Prom, and others.

This tool allows you to:

• Track product prices from multiple sellers

• Compare them against the Minimum Advertised Price (MAP)

• Detect deviations and violations

• Analyze price trends over a selected period

 

The table displays the following data:

• Product / Product Code – name and code of the product

• Store – the seller listed on the aggregator platform

• Seller Rating – seller reputation (blue for positive, red for negative reviews)

• Aggregator Link – link to the product page on the aggregator site

• MAP (RRP) – Minimum Advertised Price

• Price – current product price in the store

• Violation – flag indicating a violation if the price is below MAP

• Deviation / % Deviation – price difference from MAP in absolute and percentage terms

• Domain Link – direct link to the seller’s website

• Actions – icons for viewing the price history chart

 

Filtering and Table Configuration

• Use the ⚙️ button to select which columns to display

• Quickly filter data by store name, product code, or key values using the search bar

Quick Access to Sources

• Aggregator Link – opens the product page on the aggregator platform

• Domain Link – directs you to the seller’s website

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Price Trend Analysis

Click the chart icon in the Actions column to open:

• Price History – a timeline of price changes for the selected store

• Product Price Levels – a comparison of minimum, average, maximum prices, and MAP

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How to Use the Dashboard

• Select the analysis date (top right corner)

• Configure visible columns using the ⚙️ button

• Use search or filters to focus on specific products or stores

• Track MAP violations — highlighted in the table, with numerical deviation values shown

• Click the Actions buttons to view price dynamics

To export a chart, use the menu icon (three lines) in the top-right corner of the chart window.