Case Study: Systematic Price Monitoring for the “Faino Market” Retail Chain
LLC “Veresen Plus” (Retail chain “Faino Market”) is an active player in the Ukrainian retail market.
- Specialization: “Faino Market” is a neighborhood grocery store chain
- Market: Ukraine
CHALLENGE: FROM MANUAL COLLECTION TO AUTOMATION
Before the collaboration, the company already conducted price monitoring of competitors, but the process had several drawbacks:
- Methods: manual data collection from websites and physical competitor stores
- Problems: lack of consistency, high risk of human error, and excessive time spent by the team on routine tasks
GOALS
The main goal of implementing the new tool was to create a unified price monitoring system. The company aimed not just to collect data, but to build a foundation for deep analytics.
SOLUTION
What Price Control delivered:
- Transparency: data became clear and accessible
- Consistency: the data collection process is now well-structured
- Resource efficiency: specialists can focus on strategic decisions instead of manual data gathering
“We had been conducting monitoring before, but сотрудничество with a partner primarily brought us more structure and transparency. Now we plan to build powerful analytics based on the collected data. This will allow us to work effectively across all KPIs embedded in our evaluation system.”
Svitlana Lisovska,
Head of Category Management Development, LLC “Veresen Plus” (Faino Market Chain)
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