Case Study. Trademark Protection for a Garden Equipment Manufacturer
A large garden equipment manufacturer with a strong offline presence and a network of ~50 official online partners faced the challenge of protecting its trademark and maintaining pricing discipline in the online channel.
TASK
Stop unauthorized use of the trademark online
The client set the task to stop the unauthorized use of the trademark online and remove the trademark from websites of non-authorized sellers. The goal was to strengthen distribution control and protect the brand’s reputation.
SOLUTION
What we did
The Price Control team conducted a comprehensive audit of the online space and identified over 500 webshops illegally using the client’s brand. We applied a multi-step enforcement strategy:
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Formal claims — drafting and sending official cease-and-desist letters to violators.
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Hosting complaints — demanding removal of infringing content via hosting providers.
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Marketplace takedowns — using internal tools for IP protection on e-commerce platforms.
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Legal support — managing complex cases with refusals or disputes.
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RESULT
Achieved Results
- Over 300 stores were shut down or removed the client’s products from their listings.
- Several sellers transitioned into official partners after our outreach.
- The brand’s online presence became more transparent and manageable.
- Pricing policy became more controlled, and customer trust in the brand improved.
Conclusion
Trademark enforcement is not just about removing gray sellers — it’s a strategic move to strengthen the brand and protect official sales channels. Thanks to Price Control’s efforts, the client gained a clear and manageable online presence, enhanced partner loyalty, and reinforced its market position.
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